Technical distribution for Canadian integrators & contractors · Since 2011

Technical distribution, built around the system.

Simply Controlled helps Canadian integrators, contractors and technology professionals specify, source and repeat complete systems across lighting, control, audio, networking, security and access.

Calgary-based distribution · Professional dealer channel · Project & BOM support

Since 2011 Canadian owned & operated
Authorized relationships Professional dealer channel
Multi-system Audio · lighting · network · security
Calgary AB Distribution & local pickup

Why systems, not SKUs

Professional projects are systems — not shopping lists.

  • A dimmer has to work with the fixture.
  • A speaker has to work with the amplifier and the room.
  • A camera has to work with the network, power, and recorder.

That's why we build the catalogue around systems, not isolated SKUs.

Start here

Start from what you already know

A SKU, a system, or a dealer task — start from what you already know.

Not sure what fits?

Browse by system

Lighting, control, audio, networking, security and building technologies — organized around how professional projects come together.

Browse by system

New to Simply Controlled?

Become a dealer

Free to apply. Trade accounts get account pricing and Dealer Workbench access once approved.

Open a dealer account

Already approved?

Jump to Quick Order

Paste a SKU column from a quote and build your cart in minutes.

Open Quick Order

Platform infrastructure

Dealer Workbench: the operating layer for your purchasing

Every approved account runs on the Dealer Workbench — the procurement layer that turns quotes into carts, keeps standing lists on file, and carries your pricing tier through every order. Less admin per order, more orders per day.

  • Quote to cart in one paste

    Drop the SKU column from your quote or BOM into Quick Order and the order builds itself — no product-page hopping, no retyping.

  • Standing lists that work like BOMs

    Buy Again, Go-To Products, and Saved for Later live on your account — your recurring truck stock and project templates, ready to reorder.

  • Account pricing flows through everything

    Your approved pricing tier applies automatically in lists, Quick Order, and the cart — the price you see is the price your account pays.

Start with the project.

Have a BOM, SKU list, or project requirements? Send us what you already have. We'll review what we can supply, flag anything that needs clarification, and help consolidate the applicable products into a quote.

Why this portfolio

A portfolio with a reason behind it.

We don't add products simply to make the catalogue larger. We choose technologies we can understand, support, and connect to the systems our dealers already install.

Chosen for fit

Every line we carry has to work inside a real system — not just sell well on its own.

Understood, not just stocked

We learn the application and the limitations before a product goes on the shelf, not after the first support call.

Cross-category by design

New products are picked to complement what's already in the portfolio — lighting that talks to control, audio that fits the network.

A short list, on purpose

Fewer lines, chosen deliberately, beats a catalogue nobody on our team can actually speak to.

Specialist brands

Specialist brands. Complementary systems.

Brands chosen to work together, grouped by the systems they support — not one flat catalogue list.

Distribution capabilities

What sits behind the storefront

Authorized professional-channel relationships

We stock professional-channel brands through authorized manufacturer and distribution relationships, including products and systems not offered through our consumer storefront.

BOM & compatibility review

Send the BOM before you order. We review compatibility, flag spec errors, and help confirm the right products before changes get expensive.

Calgary distribution centre

Orders are fulfilled through our Calgary operation, with dealer shipping and local pickup options.

Warranty & RMA support

We help coordinate warranty and RMA requests for products purchased through Simply Controlled, subject to applicable manufacturer policies.

Purchasing consolidation

Audio, lighting, networking, and security on one account, one PO, and one invoice — fewer vendors to manage, fewer freight charges to absorb.

Account pricing infrastructure

Trade pricing is configured per account at approval and applies automatically across the catalogue, standing lists, and Quick Order — no quote round-trips for stock product.

A dealer repeat-order staple

The Lutron Sunnata RF PRO dimmer is a recurring project choice within our professional channel.

Stocked for job-lot quantities

Architectural lighting SKUs are purchased in contractor and project quantities — not just as single-unit orders.

Consolidate the purchasing. Keep the install dates.

Bring the lighting, audio, networking, security, and supporting technologies onto one professional account — with project support, account pricing, and purchasing tools built around repeat work.

Trade accounts for AV integrators, electrical contractors, security installers, and lighting professionals.